welcome to the lucid blogs!

Here at the lucid cause we like telling stories. We enjoy finding the most interesting individuals, companies, and ideas. Our true passion though, lies within sharing those stories with others. It's what we do best. Designing clear and effective connections between people is our driving force.


We want to captivate you.  


The purpose of this blog is to enhance that devotion even more. With so many amazing things happening in the world, it's our duty to help spread their message. By doing so, we hope to inspire others to continue living a story worthy life. Because at the end of the day, it's the actions, relationships, and legacy we leave behind that truly matters.         


I haven’t written anything here in a while, and to all you lucid fanatics out there, I apologize…

But today is a pretty important day. One that I am extremely thankful, to say the least. It is a day worth emerging from my online silence to write about. No doubt.

Some of you may already know why it is important. Some of you might not. You’ll quickly understand why though. This particular day has nothing to do with me, nor does it represent a national holiday (yet). That being said, lucid cause would not be here without it.

All of the great videos and storytelling you love wouldn’t be a thing without this date of July 17th. “Why this day?”, you ask? Well, today marks the day Shaffer Nickel took his first breath of the sweet sweet earthly H2O.

Shaffer is the creative mastermind behind the wonderfully inspiring and well-directed videos lucid produces. This guy doesn’t see the world like most of us. He sees it through an inventive lens with boundless storytelling potential. His art is one of a kind and sparks a passion within everyone that views it.

Anyway, I am going to keep this short, even though I could go on and on about this dude’s insane talents. Instead of describing them, I will just leave a few of my favorite videos here at the bottom of this post.

If you see or talk to Shaffer today, give him some HBD love but not too much HBD… ;)

Or feel free to leave a message in the comments.

Check out the audio version here.


It has been a total of 95 days since the first confirmed case of this invisible monster was reported in Wuhan. Since then it has constantly been in the news, on our social media channels, and discussed amongst family, friends, and colleagues. There is absolutely no escaping it.

Fortunately, the vast majority of people who contract the bug will not experience anything life-threatening and many more will remain perfectly healthy. That being said, it is my personal opinion that the measures our local and national governments are taking to subdue the spread are well warranted and necessary. Shutting down places of social gathering and limiting travel will help to mitigate the spread and reduce strain on our medical facilities/staff.

Even though the masses of the human population will not perish from this microscopic threat, the virus does have another target - consumerism.

Marketing and advertising traditionally have always been about pushing the latest and greatest products on individuals. Using sneaky subliminal messages and psychology to get a person to buy was the way to promote your brand.

This cycle leads individuals to make more and more purchases of products or services that ultimately don’t bring value to our lives. Our homes may be filled with a multiplicity of possessions but our souls are left empty.

With the drastic and abrupt change in our daily lives, we no longer can go out and be frivolous with our spending. We are forced to self reflect, spend time with our families, and help those in need in our communities. In essence, we have unwillingly been directed to focus on the people and resources that truly matter to us.

I heard someone mention the other day about how they now have time to play card games with their kids at the end of the workday. That statement alone almost brought a tear to my eye. Families are sharing stories around the dinner table again. People are calling loved ones whom they haven’t talked to in a while. All of this human connection is because of this stinky bad disease.

Instead of seeing ads on social media, I now see PSAs of how companies are doing their part to help all of humanity. Brand influencers and celebrities are opening up their homes to live streamings of concerts, interviews, and other creative endeavors. I see families posting videos of cooking and laughing together at home. It is truly heartwarming to see all of the numerous positive actions happening around the globe during this time of “crisis”.

As this is becoming more and more our collective reality, we have to stop and ask ourselves, “what changes will persist through this remarkable time in human history?” One of the many possible outcomes I believe will forever be altered is the traditional consumerist approach to advertising.

The American consumer was already on a path towards change prior to the outbreak. Downsizing and minimalism are not new concepts to the American psyche. The current state of the world, however, has only helped to speed up that paradigm shift.

Sure, we can still buy a lot of useless items online nowadays, but will we? Just about every business sells through Amazon or on its own e-commerce site. But instead of being subject to the whims of our own desires, we now have a clearer vision of the things which bring real value to us and our communities.

Myself, Shaffer and the Lucid brand have always been a fan of the minimalistic approach. Our mission to tell purposeful and impactful stories is at the core of all we do.

Although Shaffer and I love watching commercials (don’t ask why…), we didn’t get into this business to make thirty-second advertisements geared towards frivolous spending. Lucid Cause was started to reach people on a more emotional level. And there is no better time to do that than now.

People want more meaning in their life. They are looking for products and services that add true value to their everyday routines. Most importantly they want stories to share with friends and family. If you or your brand want to prosper in this “new normal” then creating content with emotional quality, rather than superficial quantity, will be the path to success.

Welcome to the death of consumerism driven advertising and the birth of storytelling.

Hello World,

It is a strange time for you right now. The ‘normal’ day to day routines of individuals have been flipped upside down almost overnight. Schools are shut down, restaurants are closed, and millions of people are either working from home or temporarily unemployed. To make matters worse the stock market is crashing with no speedy recovery in sight. All caused by an invisible killer - COVID-19.

It is an unprecedented moment in human history.

But just like every other tumultuous time recorded, we will come out of it stronger and more tenacious than before.

ONLY if we don’t let it drag us down!

To our fellow friends and family - Lucid need’s your help!

With the vast majority of Americans quarantined at home, news/media consumption has skyrocketed. Most of it, unfortunately, is negative. Focusing on the current global turmoil only brings us down.

We need some optimism folks!!

Don’t get me wrong, it is important to stay updated with current affairs, and unfortunately, our present state gives reason for worry. But things will get better. Especially if we remain positive in the face of adversity.

So, myself, Shaffer and a newfound friend from the windy city (Payson) hatched an idea. What if we help inject some positive content into the social channels we all rely on to stay connected right now?

Our goal is to record remote video interviews with leaders, creatives and friends. The intention is to have candid conversations and talk about positive stories from their past, present, and/or future experiences and visions. In order to do this though, we need your help.

We have two asks:

1. If you or someone you know would be interested in being interviewed, we would love to set that up.

2. If you have any specific topics you’d like to hear us talk about please let us know

Feel free to email, call/text, or comment on this post with your thoughts.

lostboys@thelucidcause.com or 720-421-4188.

The world needs optimism right now. Help us be a part of sharing that sentiment.

Lucid Loves You!

© The Lucid Cause LLC 2019

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connect with the lucid cause

The Lucid Cause is a global digital content and storytelling company. Through words, photos, videos, and design we promote time-forged artistry that deeply captivates and connects companies to customers. In essence, our story is telling your story. Send us an email or give us a call to see how we can help your company standout creatively in the digital age. 

(303) 656-9938